I was fortunate enough to head to Vegas for the AWS re: Invent conference. I managed to spend some time exploring the beauty that Vegas has to offer. My wife and I headed to Valley of Fire State Park and stumbled across the fire wave. We unexpectedly were exposed to an amazing natural miracle. A small trickle which started long ago and eventually built into an unstoppable force, leading to the creation of natural wonders. In this case, carving sheer rock into layered colors and smooth ebbing formations reminiscent of a huge marble swimming pool. One thing was for certain, once this force was initiated whether accepted by the landscape or not, it’s fate was sealed. Disruption at it’s best …
It got me thinking about a quote I read from Steve Jobs :
“What has happened in technology over the last few years has been about the downturn, not the future of technology. A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets and that is what we’ve done. We’ve been turning out more new products than ever before, and Apple is one of the only two companies making money in the PC business. We’re not making a lot, but other than Dell, we’re the only one. Others are losing money – a lot of money.” -Steve Jobs
It’s definitely easy to look at this as an isolated experience based on a unique opportunity. But when you think about the last 2 major tech downturns, disruption inevitably fueled a new generational revolution within technology, not unlike the trickle which started in the Vegas desert. This disruption can be seen not only from the new tools, products, processes and people but also by the companies with the foresight to capitalize on them.